How To Set Up Pre-Save on Spotify 2024

As a music artist or band, releasing new music is an exciting and pivotal moment in your career. To ensure that your new tracks reach as many listeners as possible, leveraging the power of music streaming platforms like Spotify is essential. One effective way to promote your upcoming songs on Spotify is through a Pre-Save campaign. Pre-Save allows fans to save your new music before its release, ensuring that it will be added to their libraries and playlists as soon as it becomes available. In this article, we’ll guide you through setting up a Pre-Save campaign on Spotify.

How To Set Up Pre-Save on Spotify 2024
How To Set Up Pre-Save on Spotify 2024

Step 1: Distribute Your Music to Spotify

Before setting up a Pre-Save campaign, ensure you’ve correctly distributed your music to Spotify. You can do this through a digital music distribution service like DistroKid, TuneCore, or CD Baby. These services will ensure that your music is delivered on time to Spotify and other streaming platforms.

Step 2: Create a Landing Page

To drive traffic to your Pre-Save campaign, you’ll need a landing page where fans can access and save your upcoming music. Many music marketing platforms offer tools to create custom landing pages for Pre-Save campaigns. Some popular options include ToneDen and Feature. Fm, and SmartURL. These platforms allow you to design visually appealing landing pages that entice listeners to save your new music.

On your landing page, include enticing graphics, album artwork, a brief description of your upcoming release, and a clear call-to-action instructing visitors to click the Pre-Save button.

Step 3: Connect Spotify for Pre-Save Authorization

You’ll need to connect your Spotify account to your chosen music marketing platform to enable the Pre-Save functionality. By authorizing access, the platform will create a seamless experience for fans to save your music directly to their Spotify libraries.

Step 4: Set Up Pre-Save Incentives

Consider offering exclusive content or rewards to incentivize fans to participate in your Pre-Save campaign. For example, you could provide access to behind-the-scenes footage, early access to a music video, or a limited edition merchandise item. These incentives will make the Pre-Save experience more valuable for your fans and increase engagement with your campaign.

Step 5: Promote Your Pre-Save Campaign

Once your Pre-Save campaign is set up, it’s time to start promoting it. Leverage your fanbase on social media, email lists, and other marketing channels. Create visually appealing graphics and videos to promote your upcoming release and share the Pre-Save campaign link on all platforms.

Collaborate with influencers, music bloggers, and fellow musicians to cross-promote your Pre-Save campaign. Utilize hashtags related to your genre or the theme of your upcoming release to reach a wider audience.

Step 6: Follow-Up After Release

After your release date, it’s essential to follow up with your fans and thank them for participating in your Pre-Save campaign. Show your appreciation by recognizing their support on social media, sending personalized messages, or even providing exclusive post-release content.


Setting up a Pre-Save campaign on Spotify is a powerful way to generate buzz and increase the success of your new music release. By following these steps, you can create an engaging Pre-Save experience for your fans and maximize the reach of your music on Spotify. Remember to utilize the available promotional tools and continue building relationships with your supporters after your release. Good luck with your Pre-Save campaign, and enjoy the journey of sharing your music with the world!

Frequently Asked Questions (FAQs) – How to Set Up Pre-Save on Spotify 2024

A Pre-Save campaign on Spotify allows music artists to promote their upcoming releases by allowing fans to save the new music to their Spotify libraries before the official release date. This ensures that the new tracks are automatically added to listeners’ libraries and playlists on release day.

Independent artists and unsigned bands can also set up Pre-Save campaigns on Spotify. It’s a valuable marketing tool for artists at all stages of their careers.

To create a Pre-Save campaign on Spotify, you’ll need to distribute your music through a digital distribution service, create a landing page with a music marketing platform, connect your Spotify account for authorization, set up incentives for fans, promote your campaign, and follow up with fans after the release.

You can set up a Pre-Save campaign on Spotify for individual songs, EPs, or whole albums. You can promote a single track or an entire project, depending on your release strategy.

The cost of setting up a Pre-Save campaign on Spotify can vary depending on the music marketing platform you choose to use. Some platforms offer free basic features, while others may charge a fee for premium services and advanced functionalities.

Most music marketing platforms that offer Pre-Save campaign tools provide analytics and reporting features. You can track metrics such as the number of Pre-Saves, source of traffic, and engagement levels to measure the success of your campaign.

Yes, you can customize your Pre-Save landing page’s design, layout, and content to align with your branding and create an engaging experience for fans. Include visuals, descriptions, and incentives to make your campaign stand out.

You should start your Pre-Save campaign on Spotify at least a few weeks before the official release date. This allows you to build anticipation, generate buzz, and give fans enough time to discover and save your music.

While Pre-Save campaigns are typically used for upcoming releases, you can also run a campaign for re-releases or previously released music to reintroduce it to your audience and increase engagement.

Suppose you encounter technical difficulties or have questions about setting up a Pre-Save campaign on Spotify. In that case, you can contact customer support for the music marketing platform you use or refer to their online resources for assistance.

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