How to Use Spotify Pre-saves to Promote Your Music 2024

As an artist or musician, getting your music heard by a wider audience is crucial. Spotify, being one of the largest music streaming platforms in the world, offers a variety of tools to help you promote your music and gain more exposure. One such feature is Spotify pre-saves. In this article, we will guide you through the process of using Spotify pre-saves to effectively promote your music.

How to Use Spotify Pre-saves to Promote Your Music

What are Spotify Pre-saves?

Spotify pre-saves allow you to generate hype and excitement for your upcoming releases by allowing your fans to save your music to their libraries before it is officially released. When a user pre-saves your music, it will automatically be added to their library or a designated playlist on the day of release. This not only helps you create anticipation but also increases the chances of your new music being heard by a larger audience.

How to Set Up Spotify Pre-saves

Setting up Spotify pre-saves for your music is a relatively straightforward process. Here’s a step-by-step guide to help you get started:

1. Distribute your music with a digital music distributor

To make your music available for pre-save on Spotify, you will need to distribute your music using a digital music distribution service. There are various platforms available such as DistroKid, TuneCore, CD Baby, and more. Choose a distributor that suits your needs and follow their instructions to upload and distribute your music.

2. Choose a pre-save service

There are several pre-save services available that facilitate the pre-save process for your fans. Examples include,, and Metablocks. Research and choose a pre-save service that aligns with your goals and requirements. Sign up for an account and familiarize yourself with their platform.

3. Set up your pre-save campaign

Once you’ve chosen a pre-save service, you need to set up your pre-save campaign. This typically involves the following steps:

  • Provide the necessary information about your upcoming release, such as the release date, artwork, tracklist, and any additional details.
  • Create a landing page or campaign page where fans can pre-save your music. This page should contain an engaging description, visuals, and a pre-save button that links to the pre-save service you’ve chosen.
  • Customize your landing page with your brand elements such as your logo, color scheme, and artist bio.
  • Add social sharing buttons to encourage fans to share your pre-save campaign on their social media platforms, thereby expanding your reach.

4. Promote your pre-save campaign

Promotion is key to the success of your pre-save campaign. Here are some effective ways to promote your pre-save campaign:

  • Utilize your existing fan base: Leverage your social media platforms, mailing lists, and other channels to inform your existing fans about your upcoming release and encourage them to pre-save.
  • Collaborate with influencers or other artists: Reach out to influencers or artists who have a similar fan base and ask them to promote your pre-save campaign to their audience.
  • Create teaser content: Create teaser videos, snippets of songs, or behind-the-scenes footage to generate excitement and give your fans a taste of what’s to come.
  • Run targeted ads: Consider running targeted ads on social media platforms to reach a wider audience who may be interested in your music.
  • Engage with your fans: Respond to comments, direct messages, and engage with your fans to build a sense of community around your music.

5. Follow up after the release

Once your music is officially released and added to your fans’ libraries or playlists, it’s essential to follow up and continue promoting your music. Engage with your fans, encourage them to share your new release, and consider running post-release promotional campaigns to maintain momentum.


Spotify pre-saves are a powerful tool in your music promotion arsenal. By effectively utilizing pre-saves, you can generate excitement, expand your fan base, and increase the chances of your music being heard by a larger audience. Remember, creating quality music is just the first step. Investing time and effort into promoting your music, including utilizing features like Spotify pre-saves, can make a significant impact on your success as an artist. So start implementing these strategies and watch your music reach new heights on Spotify.

Frequently asked questions (FAQs) How to Use Spotify Pre-saves to Promote Your Music

It’s best to start promoting your pre-save campaign at least a few weeks before the release date to build anticipation and give your fans enough time to pre-save your music.

Yes, Spotify pre-saves are available for both single releases and album/EP releases. You can set up separate pre-save campaigns for each.

Some pre-save services offer free options with limited features, while others require a subscription or charge a fee for additional features and customization. Make sure to review the pricing and features of the pre-save service you choose.

Yes, most pre-save services provide analytics and insights that allow you to track the number of pre-saves your music has received. This data can be valuable to measure the success of your pre-save campaign.

Absolutely! Spotify pre-saves are just one part of your music promotion strategy. You can continue to promote your music on other platforms like YouTube, SoundCloud, social media, and through live performances.

If a user cancels their pre-save, your music will not be automatically added to their library or playlist on the release date. However, this is a normal occurrence, and it’s best not to worry too much about cancellations.

Some pre-save services allow you to make changes to your campaign even after it has been set up. Check the platform’s settings or contact their support team for instructions on how to make edits.

Yes, Spotify pre-saves are available worldwide. You can promote your pre-save campaign to fans in any region.

No, Spotify pre-saves are only available for upcoming releases. However, you can still promote your existing music on Spotify using other strategies such as playlists, collaborations, and social media promotion.

While Spotify is a popular streaming platform, it’s a good idea to offer your fans multiple options to support and engage with your music. You can encourage pre-saves or pre-orders on other platforms like Apple Music, Amazon Music, and Google Play Music, depending on your distribution strategy.

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